Marvel's Infinite Comics

[SeanNOLA]

I think I agree with Koltreg - I'm thinking digital only side-stories that can be purchased separately or as a bonus for physical readers.
Imagine buying Avenging Spider-Man, and rather than getting a DL code for the same book you already have in your hand, you get a code for, say, a Scarlet Spider book that runs alongside that issue of Avenging Spider-Man. An intertwining tale that has just enough baring to make it worth reading, but not so much that you feel like you missed out by not reading it.

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Either that, or a new line, similar to Ultimate Comics, to catch the new readers brought in by the Avengers movie.